Google Updates Its Algorithm Penguin To Act In Real Time

Penguin algorithm

After a trial period, Google announced the Penguin update for all languages two years after their last modification. From now the algorithm will act in real time and be more granular, satisfying webmasters as they were their main demands.


In this sense, Penguin act in real time, which means that when a webmaster make changes to a web, they appear much faster than before, “usually shortly after crawl and index the page again,” reports the technology in its official blog.

While other novelty that integrates Penguin is to be more granular, ie, that “devalue spam adjusted based on signals from spam, rather than affect the classification of the entire website classification” Google adds.


Direct and Digital Marketing Defined

Direct and Digital Marketing

What is Direct Marketing?

An early definition by Bauer & Miglautsch, USA, 1989:

Direct marketing is a cybernetic relational process which uses direct response advertising in prospecting conversion and maintenance (of relationships)”

Not a particularly good definition as the terms used are overly complex:

Prospecting means identifying likely buyers.

Conversion is the process of turning them in to customers.

Maintenance is about keeping them.

Cybernetic means self adjusting.

But let’s take a step back and firstly outline what Marketing is:

Peter Drucker states:

“The purpose of marketing is to make selling superfluous… to know and understand the customer so well that the product or service fits, and sells itself.”

So how does this tie in with Direct Marketing?

Graeme McCorkell states:

Direct marketing is the process in which responses and transactions of individuals are recorded… and the data used to inform targeting, execution and control of actions… that are designed to start, develop and prolong profitable customer relationships.”

The IDM summarise this as:

“The planned recording, analysis and tracking of individual customers responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships.”

So to conclude..

Direct Marketing focuses on individual customers

It uses individual customer data to communicate with customers on a personal basis and to group them according to their individual behavior and characteristics.

Direct and Digital Marketing


What is Direct and Digital Marketing?

Direct and Digital Marketing is:

Applying digital media; Web, Email, Mobile, Digital TV.

To contribute to marketing activities aimed at achieving profitable acquisition and retention of customers…

Within a multi-channel buy process and customer lifecycle…

Through developing a planned approach to improve customer knowledge…

Then deliver integrated targeted communications and online services that match their individual needs.

In simpler terms, it’s direct marketing through digital media.

It’s critical that digital media be integrated with offline media and the needs of the customer shape which communication is used. It can only be through data mining and customer research that their behavior, needs, values and characteristics be identified. Through this online media can be tailored and personalized to deliver a customer centric communication.

As a direct marketing coordinator there are 4 competencies that are pivotal to the success of digital marketing:

Communication Skills:

An understanding of how to manage interactions and sustain relationships with customers.

Information Skills:

Gathering, recording, analyzing and acting upon customer and transactional data are to drive marketing programmes.

Technology Skills:

A proven aptitude towards applying information and communication technology.

Why will you think about Digital Marketing for your business?

Millions people have Internet access today, out of which 70 percent uses it daily. It is for this reason that companies are investing an average of 12 percent to 20 percent of their annual income on digital marketing.

Digital marketing includes a raft of Internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM) and link building. It also extends to non-Internet channels that provide digital media, such as short messaging service (SMS), multimedia messaging service (MMS), callback and on-hold mobile ring tones, e-books, optical disks and games.

A key digital marketing objective is engaging customers and allowing them to interact with the brand through servicing and delivery of digital media. This is achieved by designing digital media in such a way that it requires some type of end user action to view or receive the motive behind that media’s creation. For example, to receive a free e-book, a customer might be required to register or fill out a form, benefiting the advertiser with a valuable customer or lead.seo-training2If most digital marketing programs or campaigns have a weak area, it’s analytics. One recent study identified that the biggest talent and hiring gap in online marketing is in the analytics space. 37% of companies surveyed said that they desperately needed staff with serious data chops.

Digital marketing is on a continuous growth path thanks to the ever growing number of always-online users – mostly due to the explosive growth in the mobile space. It is important for marketers to evaluate different strategies in seeking out where to invest their marketing budget to get the best results and increase conversions.

If you’re in the field of online marketing or content marketing and want to ensure that you’re bringing the best data to bear on your projects, here’s a quick look at some strategic approaches that can help you improve your performance in 2014. This applies whether it’s upgrading your own skills, adding strategically to your freelance stable, or improving your content planning skills.

Kolkata Digital Marketing Company – Rise above the Rest

Digital Marketing

When you have an online business, it is no question that your ultimate goal for your website is to achieve high volume and quality traffic. Even if your website is only a form of extended service for your clients, traffic is important for you to fulfill the objectives of your business.

These days advertising is not only limited till newspaper and news channels. To promote their work and services, different companies have opted virtual methods to advertise for their companies. To help them do that and earn more customers, Kolkata digital marketing company help companies online get customers. Kolkata internet marketing helps in promoting company’s services online and promises traffic from the customers.

Digital Marketing

These days the vastly used method to advertise is to post advertisements on popular websites with a heavy traffic. Usually such advertisements contain bright colors and animations so that people get attracted towards them. We all understand that in order to increase the effect of the advert it should take into consideration of the preferences of the customers, through the efforts of Kolkata digital marketing company the adverts of your business will be able to use the concept of geo-targeting and thus display an advert that is best suited to the customer of that location.

The best part about Kolkata internet marketing is that once people become customers, various emails and reminders are sent to them about their company’s newest offers and latest news. This way a customer always knows what is being offered to him. This is done via emails and text messages depending on what the person has subscribed to. These emails will also contain links to your webpage and thus while informing the customer off new products will also help increase traffic to your webpage. This marketing technique also improves the image of your business in the eyes of the customers due to your correspondence with the buyers.

In order to improve the traffic for your webpage it is vital to for your website to be ranked high on the search engines. This will be beneficial because when a potential customer conducts an online search your webpage will be displayed amongst the top search results. Kolkata Digital Marketing helps in the process of search engine optimization which using the techniques of back links, keyword research and content revision ensure that your webpage shows up as the top search results and the consumers who visit your website are provided with top quality content which provides them with the information they require in order to purchase a product.

Let Kolkata Internet Marketing Company increases the reach of your business and attracts a much larger number of consumers to your company.

Digital Marketing Agencies Are Providing Social Media and PPC Services

It is now the world of Digital Marketing that has emerged with the advent of internet. As a company if you want to make your presence felt in the minds of the consumers then you have to be smart enough to know what to do. This is what a Digital Marketing company helps you in. A Digital Marketing services consist of Search Engine Optimization, pay per click services and Social Media Agency in Kolkata. When it comes to social media you can find a good social media agency which will look only after Social Platforms like Facebook, Twitter, LinkedIn, Google Plus and many more.

Social media is a very good platform to promote your services, products and most importantly helps in branding like no other medium. Social platforms like Facebook or Twitter are free for the users and you only need internet connection to join in. The general people are most active on such platforms and spend loads on time on them. This is the best time to promote your services and products to them. This will give your brand loads of exposure and target audience will know more about you. Here the problem can be that there should not be too much exposure.

There is a thin line between good exposure and over exposure and this can be done by a good Social Media Agency. Kolkata has many good agencies that do good ppc and social media too.

Even pay per click services is a good advertising model. One can use pay per click services as an advertising tool not only for Facebook, Twitter and Google Ad words. It is a brilliant tool and very effective. The benefit is that only if your ad is good and when people click it, only then your money will be used. If your ad is not clicked then your money will not be used, so then you know what needs to be improved accordingly.

A Digital Marketing company also provides mobile app services. With mobiles ruling the lives of the people making mobile apps is a very good business and foolproof one too. The mobile app developers make all kinds of apps for blackberry, android or even I phone. Since mobile apps help the user in its daily activities and since it is free the popularity of such app is immense. It is high time for all the companies to enter the Digital Marketing market and make their presence felt online. So if you are planning to get into this field then do it now rather than later and regret.

Benefits of a Business Development Plan in Digital Marketing

Many years ago digital marketing was only popular among elite internet users and marketers, no one really knows yet how this marketing innovation can be a great help to establish your company’s product and services.

Before when you create an idea for campaign along with the materials needed, it takes two to six months before a promoting company can complete the requirement needed for advertising a business. But not today, since the new technology was introduced in the human race, nothing is impossible. Six months preparation for your advertisement plan for business development will only take a week or less to produce an excellent campaign.

The difficulty of placing your ads before your target consumers can see your products and services is no longer applicable, social media sites is openly available to place any advertisement as long as it’s legal, like Face book, twitter, tumbler, instagram or any other sites similar to these social media sites and you know how radical internet users nowadays, the percentage who come online every day all over the world is unbelievably high.

Although many have joined the bandwagon of digital marketing, not all has the privilege to produce the right formula of an effective sales process from online campaigning. Even though, it said to be that online marketing is considered a powerful tool to promote any business, there are still some hindrances that will come along the way.

The true magic of effective digital marketing is creating the right business development plan and the company that understands it well is the Sales gin. The people of sales gin have been conducting business development plan for digital marketing for quite a long time now, making them to become too familiar with the system. And this is the same reason why they know very well the true value of creating a marketing plan before putting up an online campaign for their clientele.

According to Sales gin a good marketing plan can;

Execute the right business goals and objectives. If you don’t create the right structure of your campaign like which audience you want to cater your product and services? And what’s your timeline to start your online marketing? Definitely your digital advertising project won’t go anywhere. So, it’s pretty important to set a plan, to serve as your guide during your entire online campaign program.

Help you increase your confidence to market your product and services. If you know what you’re doing and you have at least pointed out a business development plan and you’re serious about it, you don’t need to worry about falling out or losing control in the middle of your digital marketing game plan. Everything that you do with regards to marketing your online business is well guided by your game plan which means you’re very sure that your business goal will soon realize.

What does the new algorithm update mobile?

algorithm for mobile

Last March, Google announced on its blog for webmasters that in May there would be an update algorithm for mobile search , in which the value of mobile-friendly factors would increase results from these devices.

As Mobilegeddon, the SERP’s in desktop should not be affected , unless a general computing domain relevance also made and some positions are adjusted. What is clear is that despite everything, the relevance of brand remains a key factor , regardless of optimization for mobile.

If a user searches from your mobile “pizza delivery” is logical to expect to find Telepizza between the results. Imagine that is not mobile-friendly (which in this case we do not go so misguided). In principle, if we ajust√°semos only the algorithm update, it should not appear among the top search results, but as a recognized brand is likely to lose some position but does not disappear (also depending on whether there is a next establishment). That yes, it would show up with a nice ” Your page is not mobile friendly” .

Another feature of the update is that, like Panda 4.2 , will be progressive, so you may not see changes in your industry until a few weeks.

If you think your site is already adapted not quiet breathe, because it is likely that there is still some factors tour which also affects your rankings:

Speed and AMP : Check load speed mobile using Page Speed Insights and my recommendation is to go glancing at the AMP initiative , especially if your site is a means or your digital core is content creation.

Usability: As with desktop, our site is usable, it is becoming a key factor and often in the details is the difference. Most sites adapted to mobile I’ve seen are not so much (small forms, impossible menus or links too close together …). So I leave one of the latest content from Think with Google for designers that I found useful and one day we talked more deeply usability and UX.

If you’re not yet clear if your site is optimized for mobile, you’re starting a new project or redesign the site, check out what are the first steps mobile-friendly .