Google Updates Its Algorithm Penguin To Act In Real Time

After a trial period, Google announced the Penguin update for all languages two years after their last modification. From now the algorithm will act in real time and be more granular, satisfying webmasters as they were their main demands.

In this sense, Penguin act in real time, which means that when a webmaster make changes to a web, they appear much faster than before, “usually shortly after crawl and index the page again,” reports the technology in its official blog.

While other novelty that integrates Penguin is to be more granular, ie, that “devalue spam adjusted based on signals from spam, rather than affect the classification of the entire website classification” Google adds.

For more details should contact with the best local seo company.

Direct and Digital Marketing Defined

What is Direct Marketing?

An early definition by Bauer & Miglautsch, USA, 1989:

“Direct marketing is a cybernetic relational process which uses direct response advertising in prospecting conversion and maintenance (of relationships)”

Not a particularly good definition as the terms used are overly complex:

Prospecting means identifying likely buyers.

Conversion is the process of turning them in to customers.

Maintenance is about keeping them.

Cybernetic means self adjusting.

But let’s take a step back and firstly outline what Marketing is:

Peter Drucker states:

“The purpose of marketing is to make selling superfluous… to know and understand the customer so well that the product or service fits, and sells itself.”

So how does this tie in with Direct Marketing?

Graeme McCorkell states:

“Direct marketing is the process in which responses and transactions of individuals are recorded… and the data used to inform targeting, execution and control of actions… that are designed to start, develop and prolong profitable customer relationships.”

The IDM summarise this as:

“The planned recording, analysis and tracking of individual customers responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships.”

So to conclude..

Direct Marketing focuses on individual customers

It uses individual customer data to communicate with customers on a personal basis and to group them according to their individual behavior and characteristics.

 

What is Direct and Digital Marketing?

Direct and Digital Marketing is:

Applying digital media; Web, Email, Mobile, Digital TV.

To contribute to marketing activities aimed at achieving profitable acquisition and retention of customers…

Within a multi-channel buy process and customer lifecycle…

Through developing a planned approach to improve customer knowledge…

Then deliver integrated targeted communications and online services that match their individual needs.

In simpler terms, it’s direct marketing through digital media.

It’s critical that digital media be integrated with offline media and the needs of the customer shape which communication is used. It can only be through data mining and customer research that their behavior, needs, values and characteristics be identified. Through this online media can be tailored and personalized to deliver a customer centric communication.

As a direct marketing coordinator there are 4 competencies that are pivotal to the success of digital marketing:

Communication Skills:

An understanding of how to manage interactions and sustain relationships with customers.

Information Skills:

Gathering, recording, analyzing and acting upon customer and transactional data are to drive marketing programmes.

Technology Skills:

A proven aptitude towards applying information and communication technology.

Why will you think about Digital Marketing for your business?

Millions people have Internet access today, out of which 70 percent uses it daily. It is for this reason that companies are investing an average of 12 percent to 20 percent of their annual income on digital marketing.

Digital marketing includes a raft of Internet marketing techniques, such as search engine optimization or local SEO, search engine marketing (SEM) and link building. It also extends to non-Internet channels that provide digital media, such as short messaging service (SMS), multimedia messaging service (MMS), callback and on-hold mobile ring tones, e-books, optical disks and games.

A key digital marketing objective is engaging customers and allowing them to interact with the brand through servicing and delivery of digital media. This is achieved by designing digital media in such a way that it requires some type of end user action to view or receive the motive behind that media’s creation. For example, to receive a free e-book, a customer might be required to register or fill out a form, benefiting the advertiser with a valuable customer or lead.If most digital marketing programs or campaigns have a weak area, it’s analytics. One recent study identified that the biggest talent and hiring gap in online marketing is in the analytics space. 37% of companies surveyed said that they desperately needed staff with serious data chops.

Digital marketing is on a continuous growth path thanks to the ever growing number of always-online users – mostly due to the explosive growth in the mobile space. It is important for marketers to evaluate different strategies in seeking out where to invest their marketing budget to get the best results and increase conversions.

If you’re in the field of online marketing or content marketing and want to ensure that you’re bringing the best data to bear on your projects, here’s a quick look at some strategic approaches that can help you improve your performance in 2014. This applies whether it’s upgrading your own skills, adding strategically to your freelance stable, or improving your content planning skills.

Direction:- https://g.page/SEO-Expert-India-Amlan-Maiti

Kolkata Digital Marketing Company – Rise above the Rest

When you have an online business, it is no question that your ultimate goal for your website is to achieve high volume and quality traffic. Even if your website is only a form of extended service for your clients, traffic is important for you to fulfill the objectives of your business.

These days advertising is not only limited till newspaper and news channels. To promote their work and services, different companies have opted virtual methods to advertise for their companies. To help them do that and earn more customers, Kolkata digital marketing company help companies online get customers. Kolkata internet marketing helps in promoting company’s services online and promises traffic from the customers.

These days the vastly used method to advertise is to post advertisements on popular websites with a heavy traffic. Usually such advertisements contain bright colors and animations so that people get attracted towards them. We all understand that in order to increase the effect of the advert it should take into consideration of the preferences of the customers, through the efforts of Kolkata local seo company the adverts of your business will be able to use the concept of geo-targeting and thus display an advert that is best suited to the customer of that location.

The best part about Kolkata internet marketing is that once people become customers, various emails and reminders are sent to them about their company’s newest offers and latest news. This way a customer always knows what is being offered to him. This is done via emails and text messages depending on what the person has subscribed to. These emails will also contain links to your webpage and thus while informing the customer off new products will also help increase traffic to your webpage. This marketing technique also improves the image of your business in the eyes of the customers due to your correspondence with the buyers.

In order to improve the traffic for your webpage it is vital to for your website to be ranked high on the search engines. This will be beneficial because when a potential customer conducts an online search your webpage will be displayed amongst the top search results. Kolkata Digital Marketing helps in the process of search engine optimization which using the techniques of back links, keyword research and content revision ensure that your webpage shows up as the top search results and the consumers who visit your website are provided with top quality content which provides them with the information they require in order to purchase a product.

Let Kolkata Internet Marketing Company increases the reach of your business and attracts a much larger number of consumers to your company.

Direction:- https://g.page/SEO-Expert-India-Amlan-Maiti